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London 2008: “Paid search alone does not constitute a search engine marketing program,” Says Marckini, Chief Global Search Officer at Isobar. Marckini’s keynote focused on the importance of natural search in search engine marketing campaign, a potent issue in a market that focuses, all too often, on the paid side of search. See Fredrick speak [...]

A discussion on the importance of keywords and Website development to optimize for higher search rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ’s training workshop at SES SanJose 2008 called Successful SEO: The Essential Elements.

A discussion on the importance of copywriting and the use of links and directories when optimizing for higher search engine rankings with Terry Plank, Dean of the Search Engine Marketing Professional Organization (SEMPO). Terry talks about these topics with Byron Gordon of SEO-PR as part of SEMPO ’s training workshop at SES San Jose 2008 [...]

A video search engine optimization - VSEO - discussion between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent VSEO panel at SES San Jose 2008 and how to make the most of an online video campaign with video search engine optimization strategies.

Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search. … 2008 [...]