Posts Tagged ‘Educational’

Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

Friday, July 31, 2009 16:52 No Comments

www.mediaed.org Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising [...]

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